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4 Rules all Telemarketers Should Follow
Telemarketing professionals have a difficult job, there’s no denying it. Telesales agents are bound by certain rules and must follow a strict guideline to be successful.
Like any professional, however, their job is to know the rules towards true success in their industry. Their success is your success, if you choose to use their services.
When you use telemarketers, you’re paying top dollar for a highly specialised service. Before you hire another agent, make sure they know these four rules and follow them.
Rule #1. Always Make the Customer Happy!
No matter the situation, customers and their needs should always be put first. Each time a telesales agent calls leads, they are representing your business. Their personal and business philosophy should be to make the customer happy. If they don’t adhere to this rule, then no amount of skill can save their work.
Rule #2. How to Make a Good First Impression
A great telemarketing professional should know how to make a good first impression within five to 30 seconds of the person picking up the phone. This tiny window of time is often all you’re given. Experienced telemarketers know how to maximize those first 30 seconds.
Rule #3. Know When to Move On
Sometimes people just aren’t interested, knowing when that time has arrived is half the battle of telemarketing. Skilled callers can decipher the time is up and graciously exit the conversation. Often, persistence wastes time and money. Hiring telesales agents who get this rule is critical to maximizing results.
Rule #4. Always Leave on Good Terms
If and when a customer genuinely isn’t interested in the product or service offered, a telemarketer should leave the conversation on excellent terms. It shouldn’t be obvious that you simply wanted to make the sale and get off the phone. Use your exit to restate why they’ll love your product to solidify your reason for calling and to create a connection. Even if you didn’t make a sale, that person could become a future customer. Treat them as such.
Understanding these basic concepts of telemarketing enables professionals to reach sales goals. One piece of advice: only hire telesales agents who understand and practice these rules. You’ll be glad you did.
3 Reasons Why You’re Better off Hiring a Telemarketing Agency
Hiring a telemarketing agency is a decision many companies toy with. What is undisputed is that cold-calling is a proven way for small businesses to improve lead generation and sales. UK telemarketing companies are quick to provide case study after case study showing how their work improved their customer’s business.
If you’re struggling to decide on outside help for your cold calling, here are three aspects to consider before you make your final decision.
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Niche Focus
Moving employees from their current position to one where they are required to generate leads isn’t easy. It also isn’t what they were hired to do. Telemarketing agencies, on the other hand, focus solely on building leads and the best ways to do that.
When using a telemarketing agency, you are tapping into a resource that is rich with experience and understanding. Agents are fully aware of the importance of finding and securing leads, and they are guaranteed to produce real results.
Employees often find something else to do besides the task you give them. An agency has laser-like focus on delivering you results.
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Specialised Skills
Even dedicated sales people are no match for agencies who have hundreds of talented and experienced telemarketers. The core skills required to secure leads and generate sales are far different from in-person sales.
A telemarketing agency will also improve data acquisition, segmentation, and even collateral development—all aspects your employees likely have no knowledge of.
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Affordability
So many business owners mistakenly believe that hiring a telemarketing agency is expensive, or that the costs don’t justify the benefits. The reality is, UK telemarketing companies offer real benefits that you can’t get from hiring internally.
What you should look at is the cost per lead you’re spending and the opportunity. Telemarketing agencies are more efficient than individual salespeople. Additionally, the loss of opportunity adds up quickly when you choose to hire in house.
Before you make any decision, keep the whole picture in mind. The cost per lead you’ll spend, the opportunity offered by experienced cold callers, and the specialised skills you’ll gain access to. The conclusion you reach can affect your business for years to come, so choose carefully.
Secrets MOST Cold Calling Agencies Won’t Tell You
When it comes to hiring a cold calling agency, many are timid. Uncertainty often stems from the mysterious nature of cold calling companies.
As one of many cold calling companies in the UK, we know what most cold calling agencies are hiding from you. From how they make a limited schedule work to what they do to get leads to say yes, we’ve the secrets you’ve been dying to know about in today’s post.
Secret #1. One Call is NEVER Enough.
Most agents call leads up to seven times before they get a genuine response. Calling once or twice often just doesn’t cut it. That’s why you need a team of dedicated agents on your side. The more commitment there is to getting real results, the better ROI you’ll receive.
Secret #2. Quick Response is Critical.
When customers come calling you have to be ready. Experienced cold calling agencies understand the importance of timely and responsive customer service. When a customer has an inquiry the agent needs to be ready to supply an answer, and do so quickly.
Secret #3. Successful Sales Go Beyond the Pitch.
Qualified sales people use their personality and values to guide them on sales calls. Instead of pushing an agenda or certain pitch, they bring their personality to the table and give the person on the other end a reason to keep listening. Personality and genuine care go a long way towards making the sale.
Secret #4. Listening is Important
You cannot gather important information by talking. Cold calling companies know this. They train their agents to learn how to listen and what to listen for. The best companies provide ongoing training so agents know precisely what’s expected from their calls.
Secret #5. Canned Scripts go Nowhere
Trying to stick to a script when making calls is impossible. The ability to be flexible in your conversation is important to the success of your phone call. The best agent recognizes when it’s time to end the call or to switch their approach. Unfortunately, that ability often only comes after years of experience.
Stay on your game, and explore what a cold calling company in the UK can do for you by trying out our service. We’re more than happy to keep you in the know about industry secrets.
The Difference Between Professional Cold Callers and In-House Cold-Calling
Companies have it tough when it comes to hiring professional cold callers in the UK. Getting good service and results whilst maintaining a budget can be hassle. Some opt to use in-house cold calling services instead, but with what results? What’s the difference between outsourcing to telemarketing agencies and doing everything in house?
Trained for the Job
Most professional cold callers have years of experience in the industry. Translation: they know how to get results. In-house cold callers likely don’t have the training needed to be effective.
Backed by a Guarantee
At Ethicall, our cold callers in the UK are backed by a guarantee that promises real results. Qualified leads are our core job, and we guarantee our customers get high caliber results when they turn to us. An in-house cold calling UK team can’t make that promise.
Turn-Key Teams
Professionals are setup and ready to go. You never have to train staff, set up a CRM system or develop protocols. All you have to do is hire us and we’ll do the rest. When you recruit existing employees you’ll be financially responsible for setting up a system and everything that goes with that.
Plenty of Energy
When you hire Ethicall and our professional cold callers in the UK, you’re hiring a team that is full of energy and ready to bring in real results. Our team never tires out and consistently hits high calling quotas. Your in-house department might not be able to hit the numbers you target. Burnout is a common complaint among these departments. You never have to worry about that with us.
Making the Right Choice
Ultimately your decision to outsource or go in-house will define the results from your investment. You want to generate profitable leads and you want to do so quickly. Professionals already have a database to start from, and don’t make you wait to get real results.
Plus, who wants to add another task to their to-do list? Not you! Outsourcing is a great way to reduce your work load and to maximize your investment. Some of the biggest names in business have used outsourcing for their lead generation, and by doing so bring legitimacy to the practice. Make you decision based on facts and you’ll make the right decision for your business.
How Ethicall Telemarketing Can Improve Your Business
Telemarketing used to be a dirty word. One that brings up images of sleazy sales people contacting person after person reading from the same old script.
That’s not what professional cold callers in the UK do.
Today, telemarketing has become one of the easiest and respected ways to advertise your services. And the best part is, it works.
Now, most businesses don’t have the band-width to hire a team of cold callers to follow up on leads. That’s where telemarketing agencies can help. But how can hiring one benefit your business?
Improved ROI
Every company wants to improve their investment—that’s no secret. Going about that process looks different for each business, however.
Telemarketing could be the tool to catapult that growth. From lower level sales to the best numbers you’ve ever reached, professional cold callers can transform your business’ worth and growth. The best part is, telemarketing is extremely affordable.
The key to improving your return on investment lies with finding tools that take little investment to produce an enormous result. Telemarketing agencies represent that tool.
Immediate Results
Very few marketing efforts produce near immediate results. At Ethicall, we see it all the time. Companies have invested thousands in subpar marketing strategies only to achieve few results.
As soon as your customer picks up the phone they are your captive audience. A professional cold caller can navigate the conversation in your favor. Developing a connection and then getting them to act on that connection, is where the gold is at.
Our professional cold callers in the UK get to the heart of the message without being pushy. Immediate positive results are what you can expect from their work.
Builds Brand Awareness
Sometimes telemarketing doesn’t go anywhere right there and then. However, the simple act of picking up the phone builds brand awareness for your business. People are more familiar with what you offer, and if they don’t need it today they may need it tomorrow—when they do they’ll know who to call.
Direct Customer Feedback
Telemarketing can also provide instant customer feedback. If your campaign isn’t working customers will let you know in one form or another. Or if they absolutely love your product and can’t wait to share it with the world, you can use that testimonial to build your business.
If you’re thinking about using professional cold callers in the UK to help build your business, look no further than Ethicall. We’ll gladly help.
Vicki R.
Working with Ethicall is exciting, fun and diverse. A great company to be part of!
Jessica A
Jessica is a Self-motivated, energetic and positive professional with a can-do attitude, who is exceptional at building and maintaining strong relationships across all levels. Well organised and structured in achieving business goals, both as an individual and within a team. Jessica is a strong negotiator with an excellent working knowledge of retail business, direct sales, and logistics.
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Jessica has worked with in many industries such as Pharmaceuticals, Education, Training, Real Estate and TV advertising.
- Excellent planning and highly organised
- Team Management
- Relationship Management
- Fluent communicator (written and verbal)
- Brilliant negotiation skills
- Natural problem solver
- Speaks 5 languages – English, Spanish, Afrikaans, French and Gaelic.
- Highly proficient in Microsoft Office
60% availability, advertise at £15 an hour.
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A Guide In Selecting the Right B2B Telemarketing Company
There are so many business-to-business telemarketing companies in the UK. Selecting the right company for your business becomes even more crucial when you have so many options. For starters, you have to make sure the business accurately represents your company. Professionalism and honesty are two critical qualities cold calling services should maintain. Essentially, the cold callers you use should strengthen your brand, not detract from it. There is a wide breath of criteria that should be adhered to before you decide on professional cold callers in London.
Start with gathering information about the telemarketing agency you’re considering. What is their reputation? Are they known to provide professional services? Size up the company with legal outlets such as national protection agencies that ensure the integrity of a given company.
Next, find out what specialties, if any, cold calling companies in London have. Seasoned telemarketing companies often have experience in telesales, data cleaning and surveys as well as traditional telemarketing. For a better ROI, consider the experience of the professional cold callers in the UK you choose.
Follow that up with figuring out what the company’s entire telemarketing platform and services include. Ask if they will spend time understanding your campaign and how it will be created. The right company will provide you with a systemized approach to your campaign, leading to greater success. Make sure you spend a good amount of time understanding their approach to guarantee you achieve the results you’re looking for.
Another aspect to consider is their technology and support. Are they readily available to answer any questions or concerns you may have? Who supplies support for their technical equipment? Can they track and review their telemarketers? Questions such as these are best answered before you decide on a company.
Finally, look for professional cold callers in London who lookout for your interests. Ensure they are capable of adjusting their strategy to fit your business’s needs, and are ready to resolve any issues that may arise.
Remember that you get what you pay for, and choosing cold calling services who understand your needs is a priceless option.
Why Telemarketing Companies Are So Useful
Despite the negative connotation that often parallels telemarketing, when done properly, a telemarketer can have a profound effect on your business.
Telemarketing companies come in all shapes and sizes, and some with less than stellar training procedures. However, if you can find and use telemarketing agencies who fully understand how to connect with your customer base, you stand a good chance to attract thousands of new customers to your business.
Why They’re Useful
Aside from the obvious task of tracking down customers, UK telemarketing companies can also be helpful in gathering useful data. To keep your business growing in the right direction, you have to expand your knowledge base. Telemarketers can help you do this.
A simple phone call to a client can reveal their spending habits, their preferred products, what their budget looks like and much more. The goal of your telemarketing team should be to isolate this data and report back to you in a way that makes sense.
Reconnecting with previous customers is another way telemarketing can help your business. You would be amazed by the amount of people who love a product or business, but wander off because you’re not right in front of them. Remember, people prefer convenience over any other benefit.
Customer service also is another side-effect of telemarketing. Properly trained staff can connect with your customers and answer any questions they may have about your business. This prevents miscommunication and improves your brand awareness.
Cold callers in Manchester can improve your business in a plethora of ways. Whether you use them to chase down clients who refuse to pay their bills on time, or use them to generate more interest in your products and services, every business can use telemarketing companies to improve their bottom line.