Companies are still missing the marketing bullseye. Underused tools and techniques like telemarketing can be the catalyst for new businesses, but many of them are sadly unaware of how powerful they can be for sales lead generation.
At Ethicall, we proudly offer lead generation for UK based businesses through telemarketing. And despite what some may claim, telemarketing is not dead. In fact, it is very well alive. Our lead generation services empower your brand to maximise the tools you already use.
You don’t want to be missing out on tools and techniques that could put your brand at the forefront in your industry. And one of the most underrated of them all is telemarketing, despite being called the two of three most effective lead generation tools by executive agents around the world.
So what does this mean for your business? It means your company could be losing out on millions of dollars by using poor lead generation techniques. But the question is, can telemarketing really be beneficial for your company? The answer might surprise you…
Why Does Your Company Need Telemarketing for Lead Generation?
There are a few reasons why your company needs telemarketing for sales lead generation.
To Qualify Your Prospects
Does your team have trouble marketing products and services because you don’t have qualified prospects? That’s not uncommon, and it’s also something that telemarketing can easily resolve.
Telemarketing gets right to your leads to determine if they are worth the investment of your sales team. After all, even the best salespeople can’t make a goal if they don’t have the right list to work with. Our led generation team gives them a better list to work with.
We offer sales lead generation services that examine your list and cut out folks who really aren’t good prospects. The result is qualified prospects you can sell to.
To Nurture Prospects
And second to qualifying prospects is to nurture them. A study by the research firm CSO Insights showed that when sales and marketing efforts are combined for lead generating, businesses enjoy better conversion rates, at least according to 89% of business selected for the research.
Telemarketing is a great addition to any lead nurturing strategy. By outsource this bit and adding your own staff to the process, you can engage your customers on an entirely new level.
To Build a Rapport With Your Customers
The best part is as you nurture your leads you are also building a greater rapport with them. When customer know that you care about them, they’re more apt to buy from you when your products circle back around again.
Building a good relationship with your customers is just a good business strategy. And something as simple as outsourcing phone calls to a qualified telemarketing company can be all that’s needed to build that connection. You can personalise your approach, even though it’s outsourced, and build a better streamline of communication that tears down the objections your customers may have.
To Filter Out Illusory Prospects
No company wants to spend thousands of their hard-earned money investing in prospects that simply aren’t interested. And even prospects who have shown an initial interest in your business can actually be a bad fit for what you offer.
Our job as lead generation UK based business is to filter out those prospects so you can touch those who are firmly interested in what you have to offer.
To Measure the Success of Your Campaign
Another important benefit of using a telemarketing business for lead generation is it is far easier to measure results.
Successful B2B marketing and lead generation is based on tracking and learning where you are in your performance. The goal of this process is to figure out where you’re making progress and where you could improve.
Puts Your Brand in Front of Your Audience Over and Over
Telemarketing also serves as a quality lead generation tool as it continually puts your business in front of your audience. The more frequently people see your brand, the more likely they are to buy your product or service. Keep your customers engaged and you’ll see better long-term results.
Telemarketing Still Works & Will in 2018 Too
Nurturing your leads, connecting with them, and keeping them up to date with your business, is the best way to improve your lead generation process and all of this can be done by a telemarketing company. And if you’re interested in a better lead generation in the UK, contact our team today, we’re happy to help.