Cold calling works. That is if you do it correctly.
As cold callers in Manchester and London, we pride ourselves in offering cold calling services that get real results, fast.
To take you into our world of cold calling we’ve shared a few simple ways you can use cold calling services like ours to get the results you want.
Let’s get into it.
Maximise Your Data!
Data is so important, but what’s more important is what you do with.
Before you hand off your cold calling to cold callers in London take the time to understand your data.
What does it mean? How can it best serve your goal of turning over sales more quickly? Who at your company should you get in touch with about these numbers before taking action?
To strike up a positive interaction, your cold callers need to understand what your data means and how best to use it. The representatives for your company should understand how to set the tone for what you can do for them. This is especially important in B2B cold calling.
Grabbing data and analyzing how it fits together with the overall goals for your business is a powerful way to turn skeptics into believers.
Tell Us Your Goals
Once you’ve outlined your data, the next step is to tell us what your goals are for the phone call.
Obviously landing a sale or two is the primary goal, but what about the little goals along the way?
What is one piece of information you want prospects to take home with them?
Is your primary goal to get past the gatekeepers and make an impression on the C-Suite executives?
Each company’s goals may differ from the next, and securing the sale isn’t as easy as making a few phone calls.
Together Ethicall can work with your team to develop a clear path to success once your goals are clearly defined.
Plan Out the Questions We Should Ask
Questions are the bread and butter of cold calling services. The better your questions are, the easier it is to qualify prospects.
Questions help elicit real responses from participants, not generic yes or no answers. The right questions can cut through skepticism and help the cold caller determine whether or not they should continue the call.
Qualifying questions have been around for decades. How much is your annual income? Where do you invest? And so on are questions people are used to answering and likely have an auto-pilot response to.
The trick is to develop questions that solicit more than the everyday response.
It’s also important to organize questions in a logical sequence. Each answer should tell you more about the person you’re speaking with and push them towards giving you more information.
We use this strategy. Our team starts with general questions and works their way to more specific questions. This strategy has helped secure countless sales for our clients.
Isolate One Juicy Benefit of Your Product
Each prospect has a trigger you can hit if you know what they want. Buying desires aren’t cut and dry. That’s where data can play an important part in guiding your call.
The first phone call to a prospect aims to find out what key benefit that your product offers will resonate with them.
Qualifying prospects by asking them poignant questions assist with this process, but ultimately it takes a bit of patience and skill on the part of the cold caller.
Isolate the most tantalizing aspect of your product. Maybe you have a financial service that provides financial planning. What would make that desirable to your prospect? Do they have children and want to plan for retirement and higher education?
Figure out what makes them tick, what their greatest fear or desire is, and then use that in your follow up phone calls with them.
As cold callers in Manchester, we take this approach on each call because we fully understand the power of touching pain points.
Build Trust with Your Client
People don’t have to like you to buy from you, they just need to trust you and the product you offer. By building trust in your product and your company you stand a better chance of turning a cold call into a fast sale.
Ready to Get Started?
If you’re ready to start using cold calling services, we’d love to help. We have years of experience and use these and many other industry-leading techniques to get you quick sales. Contact us today to make us your cold callers in London.
