Hiring a telemarketing agency is a decision many companies toy with. What is undisputed is that cold-calling is a proven way for small businesses to improve lead generation and sales. UK telemarketing companies are quick to provide case study after case study showing how their work improved their customer’s business.
If you’re struggling to decide on outside help for your cold calling, here are three aspects to consider before you make your final decision.
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Niche Focus
Moving employees from their current position to one where they are required to generate leads isn’t easy. It also isn’t what they were hired to do. Telemarketing agencies, on the other hand, focus solely on building leads and the best ways to do that.
When using a telemarketing agency, you are tapping into a resource that is rich with experience and understanding. Agents are fully aware of the importance of finding and securing leads, and they are guaranteed to produce real results.
Employees often find something else to do besides the task you give them. An agency has laser-like focus on delivering you results.
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Specialised Skills
Even dedicated sales people are no match for agencies who have hundreds of talented and experienced telemarketers. The core skills required to secure leads and generate sales are far different from in-person sales.
A telemarketing agency will also improve data acquisition, segmentation, and even collateral development—all aspects your employees likely have no knowledge of.
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Affordability
So many business owners mistakenly believe that hiring a telemarketing agency is expensive, or that the costs don’t justify the benefits. The reality is, UK telemarketing companies offer real benefits that you can’t get from hiring internally.
What you should look at is the cost per lead you’re spending and the opportunity. Telemarketing agencies are more efficient than individual salespeople. Additionally, the loss of opportunity adds up quickly when you choose to hire in house.
Before you make any decision, keep the whole picture in mind. The cost per lead you’ll spend, the opportunity offered by experienced cold callers, and the specialised skills you’ll gain access to. The conclusion you reach can affect your business for years to come, so choose carefully.