cold calling companies UK Archives

Why your First Impression in Telemarketing is Important

Only 15% of people who are prospects are satisfied with their experience over the phone. What does that mean for telemarketing and professional cold callers in the UK? It means there is plenty of room for growth.

The first impression you leave with your prospects can make or break their opinion of your business. And most people only make a purchase after 12 months of hearing from your company for the first time. That means that the first time you connect with them, whether from UK telemarketing companies you use or from your team directly, you have to be on point with your messaging.

Your job is to make that first call more enjoyable for your prospect. Aside from natural charm and good conversational skills, you can make a good first impression on your prospects with a few simple tried and true practices that all good cold-calling companies in the UK use to build a good connection.

Let’s discuss a few of these skills and how you can begin to implement them.

Start on the Right Foot

Every time you connect with a prospect for the first time they develop an opinion about your business. Whether or not they buy from you will likely be determined within that first phone call. It’s obviously crucial that you capture their attention and interest within that first 30 seconds or so.

What to Avoid

Being pushy—No one likes to talk to a pushy salesperson. Stay calm and relaxed throughout the call to give off the impression you want their business, but not too much.
Lie or bend facts—Eventually, you’re disingenuousness will catch up with you. Don’t get caught in a lie because you wanted to make a sale.
Be rude—this one should go without saying, but even being rude to the gatekeeper could cost you a prospect. Kindness and a friendly approach to everyone will get you far.

What To Do

Be polite—Always be polite no matter who is on the other side of the call. It can get you the results you want.
Get informed before you call—Successful telemarketing companies in the UK know that their success lies much in their ability to understand the market they’re working. Get informed before you make your call if you want to make a great first impression.
Be personable, but not too much—Ask questions about how the person is and listen with genuine interest. People can tell when you’re being genuine, so plan accordingly.

Body Language Is Out—Here’s What You Can Do

Body language often dictates our communication and interactions with people. Unfortunately, when we are on the phone we cannot use body language in our favor. However, there are some things you can do verbally to make up for the difference.

Experienced and skillful telemarketers know how to use the telephone to their advantage and how to convey their message to their prospect on the other end of the call. Their goal is to create a dialogue that leaves a great impression. One that makes the prospect feel comfortable opening up and making an emotional connection.

Interestingly, it still does matter how telemarketers use their body during their phone calls. For example, standing up straight and using power poses before making a phone call helps them appear more confident and in control of the conversation. This translates well, even over telephone communication. By using the body correctly, they can make their voice sound more approachable.

Focus on the Person, not the Business

This is particularly true if you are advertising to a business. Professional cold callers in the UK now that scripted phone calls are far from the best strategy. They can put people off and sound very robotic.

Instead of using a generic sales pitch, be sure to use a comfortable, relaxed and conversational approach. The person you’re speaking to is far more likely to remember you if you take that approach instead of a cut and paste sales script they hear 10 times a day.

Remember that the people you’re talking to are individuals, not businesses. They have busy lives, are often stressed and under pressure, and simply don’t have time for useless conversations.

Make a good first impression by focusing your attention on the person you’re talking to in the present and don’t use a script to make the connection.

How We Can Help

At Ethicall, we are among the top cold-calling companies in the UK and know how to carefully provide an excellent first impression for your company. If you want to turn prospects into leads, then contact our team today. We’re happy to get you the desired outcome.

5 Questions You Should Ask Before Hiring Professional Cold Callers in the UK

There comes a time in many businesses in the UK, when hiring UK telemarketing companies is necessary.

Any good business owner, however, realizes that not every service provides the results they may be looking for. Many professional cold callers in the UK claim to offer extravagant results, only to provide very few benefits when all is said and done.

To weed through businesses that can’t produce the outcomes you’re looking for, be sure to ask the cold calling companies you’re thinking about hiring the following questions.

What should I expect from your service?

Ask your potential telemarketing company point blank what you can expect from their service. This could include communication, who you’ll be working with exclusively, and how their process works. Pricing and contracts should also be clearly explained.

How long does it take to produce results?

Perhaps one of the most important questions you can ask is, how long will it take for your investment to produce a real result. The longer it takes for their work to produce results, the more money you’ll invest. Get a concrete estimate on how long it will take the company to drive the best consumers to your business, otherwise you could be wasting money.

What is your strategy?

Don’t blinding hire a handful of UK telemarketing companies and see if anything comes of it. Instead, do your research first and ask the above question to see exactly how they produce the results they promise. If they have trouble explaining their strategy, it might be a sign to move on.

Do you have any case studies I could view?

Experience is important. Case Studies are an indicator not only of experience, but of successful experience. Additionally, you can often contact the companies in the study to see what else they have to say and whether or not they’d recommend the company you’re looking at as one of the top cold calling companies in the UK.

What are my goals?

It is just as important for you to know what you want as it is for you to hire a company who can help you. Choosing the right professional cold callers in the UK will help you secure the customers you want.

Give these questions your attention before you select a company to work with.

Secrets MOST Cold Calling Agencies Won’t Tell You

When it comes to hiring a cold calling agency, many are timid. Uncertainty often stems from the mysterious nature of cold calling companies.

As one of many cold calling companies in the UK, we know what most cold calling agencies are hiding from you. From how they make a limited schedule work to what they do to get leads to say yes, we’ve the secrets you’ve been dying to know about in today’s post.

Secret #1. One Call is NEVER Enough.

Most agents call leads up to seven times before they get a genuine response. Calling once or twice often just doesn’t cut it. That’s why you need a team of dedicated agents on your side. The more commitment there is to getting real results, the better ROI you’ll receive.

Secret #2. Quick Response is Critical.

When customers come calling you have to be ready. Experienced cold calling agencies understand the importance of timely and responsive customer service. When a customer has an inquiry the agent needs to be ready to supply an answer, and do so quickly.

Secret #3. Successful Sales Go Beyond the Pitch.

Qualified sales people use their personality and values to guide them on sales calls. Instead of pushing an agenda or certain pitch, they bring their personality to the table and give the person on the other end a reason to keep listening. Personality and genuine care go a long way towards making the sale.

Secret #4. Listening is Important

You cannot gather important information by talking. Cold calling companies know this. They train their agents to learn how to listen and what to listen for. The best companies provide ongoing training so agents know precisely what’s expected from their calls.

Secret #5. Canned Scripts go Nowhere

Trying to stick to a script when making calls is impossible. The ability to be flexible in your conversation is important to the success of your phone call. The best agent recognizes when it’s time to end the call or to switch their approach. Unfortunately, that ability often only comes after years of experience.

Stay on your game, and explore what a cold calling company in the UK can do for you by trying out our service. We’re more than happy to keep you in the know about industry secrets.