telemarketers Archives

Telemarketing—An Underrated Lead Generation Tool

Companies are still missing the marketing bullseye. Underused tools and techniques like telemarketing can be the catalyst for new businesses, but many of them are sadly unaware of how powerful they can be for sales lead generation.

At Ethicall, we proudly offer lead generation for UK based businesses through telemarketing. And despite what some may claim, telemarketing is not dead. In fact, it is very well alive. Our lead generation services empower your brand to maximise the tools you already use.

You don’t want to be missing out on tools and techniques that could put your brand at the forefront in your industry. And one of the most underrated of them all is telemarketing, despite being called the two of three most effective lead generation tools by executive agents around the world.

So what does this mean for your business? It means your company could be losing out on millions of dollars by using poor lead generation techniques. But the question is, can telemarketing really be beneficial for your company? The answer might surprise you…

Why Does Your Company Need Telemarketing for Lead Generation?

There are a few reasons why your company needs telemarketing for sales lead generation.

To Qualify Your Prospects

Does your team have trouble marketing products and services because you don’t have qualified prospects? That’s not uncommon, and it’s also something that telemarketing can easily resolve.

Telemarketing gets right to your leads to determine if they are worth the investment of your sales team. After all, even the best salespeople can’t make a goal if they don’t have the right list to work with. Our led generation team gives them a better list to work with.

We offer sales lead generation services that examine your list and cut out folks who really aren’t good prospects. The result is qualified prospects you can sell to.

To Nurture Prospects

And second to qualifying prospects is to nurture them. A study by the research firm CSO Insights showed that when sales and marketing efforts are combined for lead generating, businesses enjoy better conversion rates, at least according to 89% of business selected for the research.

Telemarketing is a great addition to any lead nurturing strategy. By outsource this bit and adding your own staff to the process, you can engage your customers on an entirely new level.

To Build a Rapport With Your Customers

The best part is as you nurture your leads you are also building a greater rapport with them. When customer know that you care about them, they’re more apt to buy from you when your products circle back around again.

Building a good relationship with your customers is just a good business strategy. And something as simple as outsourcing phone calls to a qualified telemarketing company can be all that’s needed to build that connection. You can personalise your approach, even though it’s outsourced, and build a better streamline of communication that tears down the objections your customers may have.

To Filter Out Illusory Prospects

No company wants to spend thousands of their hard-earned money investing in prospects that simply aren’t interested. And even prospects who have shown an initial interest in your business can actually be a bad fit for what you offer.

Our job as lead generation UK based business is to filter out those prospects so you can touch those who are firmly interested in what you have to offer.

To Measure the Success of Your Campaign

Another important benefit of using a telemarketing business for lead generation is it is far easier to measure results.

Successful B2B marketing and lead generation is based on tracking and learning where you are in your performance. The goal of this process is to figure out where you’re making progress and where you could improve.

Puts Your Brand in Front of Your Audience Over and Over

Telemarketing also serves as a quality lead generation tool as it continually puts your business in front of your audience. The more frequently people see your brand, the more likely they are to buy your product or service. Keep your customers engaged and you’ll see better long-term results.

Telemarketing Still Works & Will in 2018 Too

Nurturing your leads, connecting with them, and keeping them up to date with your business, is the best way to improve your lead generation process and all of this can be done by a telemarketing company. And if you’re interested in a better lead generation in the UK, contact our team today, we’re happy to help.

How Telemarketing Can Be a Powerful Tool for Building Brand Awareness

A B2C business sells insurance.

They have a handful of employees who use social media and blogging to get the word out about their business.

But they’ve run into a hiccup. People just don’t know who they are.

They can’t seem to connect with qualified leads.

They don’t know what to do.

Sound familiar?

Building brand awareness is far from easy. It requires patience, dedication, and an understanding of what works, and what doesn’t.

Your small business has to go where customers are if you want them to know about your business.

What is one thing nearly all of us have glued to our person? Our cell phone.

So, if you want to make a big splash with your customers, you have to use this tool to your advantage.

Professional cold callers in London provide the boost you need to get right in front of your customers, and here’s how they do it…

Gets You In Front of Your Audience

On about 70-95% of calls, telemarketers reach voicemail, but that doesn’t mean automatic failure. Every time you call someone in your audience you’re building brand awareness. Even if your call goes to voicemail your customers still learn about your business.

While you may not be directly interacting with your customers, and while many do delete any message when they don’t recognize the source, a small percentage listen all the way through. At the very least this means they hear your brand name and may remember who you are in the next communication.

Businesses without a significant presence in the market can use telemarketing professionals to spread awareness about what their company does, right where customers are. Remember the Marketing Rule of 7. Customers must see or hear from you at least 7 times before they take action (call or buy your product). Businesses in London can also hire a telemarketing agency in London to help maximise each interaction through professional sales communications.

Gives You an Opportunity to respond to Inquiries

Often, business communication only goes one way—from the business to the customer. But expectations are changing.

Social media has changed customer expectations, and more people than ever before expect to communicate directly with professional representatives.

Recent trends prove customers want the opportunity to provide you with feedback along with having direct communication. Telemarketing professionals can link your business with customers, effectively giving them what they’re looking for.

It’s also important for those professionals to understand your business and know how to properly answer customer inquiries. Training is paramount, as is working with a team who can effectively communicate complex subjects.

If done correctly, telemarketing can serve as a platform for two-way communication between brands and customers thus building trust with leads.

Bridges the Gap Between Your Brand and Audience

Instead of guessing what your business does, telemarketing enables you to tell people exactly what you’re about, so they don’t learn about you through your competitors. Jumping ahead of negative competitor characterisations is critical, particularly for new businesses.

Professional cold callers in London take this burden off your plate. Instead of worrying about beating out the competition, you should be focusing on marketing strategies and refining your product or service. Cold callers give you peace of mind while providing a clear picture of who you are in the minds of your audience.

Builds Credibility

You can push all the advertising campaigns you want, but if people feel like you’re a fly-by-night business, you’ll never get off the ground.

Telemarketing is a more personalised way of connecting with your audience. It builds credibility by starting a conversation about your brand, one they wouldn’t normally have. It’s equally important to have a script that helps build credibility with customers.

Helps Control Messaging

Most marketing activities advertise instead of communicating what your brand stands for. That can be confusing.

A telemarketing agency can help mold your messaging in your favor, instead of allowing your audience to draw their own conclusions.

Having control over brand awareness is equally important. Directly engaging your customers or prospects gives you the power to control your brand’s image.

When you’re ready to take control over your branding, contact our telemarketing agency in London. We have a team of professional cold callers in London who are ready to build your brand in all the right ways. Contact us today to learn how telemarketing professionals can play a major role in generating sales for your business.

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4 Rules all Telemarketers Should Follow

Telemarketing professionals have a difficult job, there’s no denying it. Telesales agents are bound by certain rules and must follow a strict guideline to be successful.

Like any professional, however, their job is to know the rules towards true success in their industry. Their success is your success, if you choose to use their services.

When you use telemarketers, you’re paying top dollar for a highly specialised service. Before you hire another agent, make sure they know these four rules and follow them.

Rule #1. Always Make the Customer Happy!

No matter the situation, customers and their needs should always be put first. Each time a telesales agent calls leads, they are representing your business. Their personal and business philosophy should be to make the customer happy. If they don’t adhere to this rule, then no amount of skill can save their work.

Rule #2. How to Make a Good First Impression

A great telemarketing professional should know how to make a good first impression within five to 30 seconds of the person picking up the phone. This tiny window of time is often all you’re given. Experienced telemarketers know how to maximize those first 30 seconds.

Rule #3. Know When to Move On

Sometimes people just aren’t interested, knowing when that time has arrived is half the battle of telemarketing. Skilled callers can decipher the time is up and graciously exit the conversation. Often, persistence wastes time and money. Hiring telesales agents who get this rule is critical to maximizing results.

Rule #4. Always Leave on Good Terms

If and when a customer genuinely isn’t interested in the product or service offered, a telemarketer should leave the conversation on excellent terms. It shouldn’t be obvious that you simply wanted to make the sale and get off the phone. Use your exit to restate why they’ll love your product to solidify your reason for calling and to create a connection. Even if you didn’t make a sale, that person could become a future customer. Treat them as such.

Understanding these basic concepts of telemarketing enables professionals to reach sales goals. One piece of advice: only hire telesales agents who understand and practice these rules. You’ll be glad you did.

3 Reasons Why You’re Better off Hiring a Telemarketing Agency

Hiring a telemarketing agency is a decision many companies toy with. What is undisputed is that cold-calling is a proven way for small businesses to improve lead generation and sales. UK telemarketing companies are quick to provide case study after case study showing how their work improved their customer’s business.

If you’re struggling to decide on outside help for your cold calling, here are three aspects to consider before you make your final decision.

Niche Focus

Moving employees from their current position to one where they are required to generate leads isn’t easy. It also isn’t what they were hired to do. Telemarketing agencies, on the other hand, focus solely on building leads and the best ways to do that.

When using a telemarketing agency, you are tapping into a resource that is rich with experience and understanding. Agents are fully aware of the importance of finding and securing leads, and they are guaranteed to produce real results.

Employees often find something else to do besides the task you give them. An agency has laser-like focus on delivering you results.

Specialised Skills

Even dedicated sales people are no match for agencies who have hundreds of talented and experienced telemarketers. The core skills required to secure leads and generate sales are far different from in-person sales.

A telemarketing agency will also improve data acquisition, segmentation, and even collateral development—all aspects your employees likely have no knowledge of.

Affordability

So many business owners mistakenly believe that hiring a telemarketing agency is expensive, or that the costs don’t justify the benefits. The reality is, UK telemarketing companies offer real benefits that you can’t get from hiring internally.

What you should look at is the cost per lead you’re spending and the opportunity. Telemarketing agencies are more efficient than individual salespeople. Additionally, the loss of opportunity adds up quickly when you choose to hire in house.

Before you make any decision, keep the whole picture in mind. The cost per lead you’ll spend, the opportunity offered by experienced cold callers, and the specialised skills you’ll gain access to. The conclusion you reach can affect your business for years to come, so choose carefully.