Kristine, Author at Ethicall

How Successful Cold Callers Avoid Common Pitfalls

As cold callers in London, we know what it takes to get real results from your investment in cold calling. We use strategies and tools to get the job done correctly.

For the average businessperson, cold calling is the most dreaded task in the office. It requires connecting with people who don’t necessarily want your product to offer them a service they’ve never heard of. As you’d imagine, it requires sensitive handling for the best results.

If you’re thinking about investing in cold callers in the UK or if you’ve recently sought out cold calling companies in London, you’re in good company. While there’s plenty of reasons for using professionals, one of the biggest is to avoid making mistakes. And here are just a few examples of those mistakes and how successful cold callers navigate around them.

They Learn how to Pronounce Names Quickly

Few things are worse than to be called by a stranger and have them mispronounce your name. If you have a hard to pronounce name, you’ve probably experienced this issue once or twice. You probably also know how it makes that person lose credibility in your eyes. Pros avoid this issue by contacting someone from their company first to see how their name is pronounced.

They Listen and React Patiently

Instead of blowing past objections like, “Now is not a good time to talk,” professional cold callers in the UK are respectful and listen to what people have to say. If they get this response, they take a step back and patiently ask when a good time to talk would be. When the person gives that time, they follow up courteously. Impatience can do very little to gain prospects. Cold calling companies in London who know what they’re doing, always listen and remain patient.

They Speak Like a REAL Human Being

Some folks like to follow a script. While that can be beneficial for some people and in some circumstances, it doesn’t play well with cold calling. As cold callers in London, our callers never use a script word-for-word. Instead, they focus on being a real human being and chatting with prospects as a real person would. It is far more successful.

Cold calling is complicated, but avoiding common mistakes is one of the most important things professionals can do. Securing the lead and making the sale is the end game, and that can only be done with the right strategy.

Why Not All Lead Generation Services Are The Same

At Ethicall, we work alongside our client’s business to figure out what their customers want. Our focus on delivering exceptional results drives all of our services, but particularly our lead generation services.

Unfortunately, not all lead generation in the UK is done the same way or with the same focus. Whether your company is interested in sales lead generation or wants to learn how to better nurture the leads you already have, we can help.

Here’s how our lead generation service is different and what you can expect from using our services.

Focusing ONLY on Generation

Lead generation is the first stop towards building excitement about your products or services. This makes it the first pit stop in the sales pipeline. Whether done through inbound marketing or outbound marketing, it is key to jumpstarting interest.

However, it should only be used as a jumping off point. Let me explain.

For the most part, generating leads drives people back to your website. But what it can’t do is make them stick around or take action (i.e. buy your product). That’s why nurturing your leads is so important. It is only one element in a vaster process.

Why Nurturing Your Leads is Important

While gathering information is important and helps you build out your strategy, it can’t tell you what customers want and certainly not how to give it to them. Nurturing your leads, however, can.

It’s unreasonable to think all leads are ready to purchase as soon as they show up on your website, but it isn’t unreasonable to think they are interested. The only way to figure that out is to interact with them to see what stage of the pipeline they are at.

The first step to interacting with your customers is to build trust. You can do this by showing them you are listening. Sending customized emails, or personalizing paper coupons and offers, sends the message that you are listening and that you do care. Using this type of nurturing strategy, you stand a much better chance of making the sale and consistently holding their attention—and even more so, their trust.

Getting the Most From Your Sales Lead Generation

Often times, companies don’t have the time to handle their lead generation services. That’s where we can help. We offer lead generation in the UK and beyond, to help you make the most of your online presence. Contact our team today to learn more.

5 Questions You Should Ask Before Hiring Professional Cold Callers in the UK

There comes a time in many businesses in the UK, when hiring UK telemarketing companies is necessary.

Any good business owner, however, realizes that not every service provides the results they may be looking for. Many professional cold callers in the UK claim to offer extravagant results, only to provide very few benefits when all is said and done.

To weed through businesses that can’t produce the outcomes you’re looking for, be sure to ask the cold calling companies you’re thinking about hiring the following questions.

What should I expect from your service?

Ask your potential telemarketing company point blank what you can expect from their service. This could include communication, who you’ll be working with exclusively, and how their process works. Pricing and contracts should also be clearly explained.

How long does it take to produce results?

Perhaps one of the most important questions you can ask is, how long will it take for your investment to produce a real result. The longer it takes for their work to produce results, the more money you’ll invest. Get a concrete estimate on how long it will take the company to drive the best consumers to your business, otherwise you could be wasting money.

What is your strategy?

Don’t blinding hire a handful of UK telemarketing companies and see if anything comes of it. Instead, do your research first and ask the above question to see exactly how they produce the results they promise. If they have trouble explaining their strategy, it might be a sign to move on.

Do you have any case studies I could view?

Experience is important. Case Studies are an indicator not only of experience, but of successful experience. Additionally, you can often contact the companies in the study to see what else they have to say and whether or not they’d recommend the company you’re looking at as one of the top cold calling companies in the UK.

What are my goals?

It is just as important for you to know what you want as it is for you to hire a company who can help you. Choosing the right professional cold callers in the UK will help you secure the customers you want.

Give these questions your attention before you select a company to work with.

4 Little Known Benefits to Using Telemarketing Companies

Telemarketing companies haven’t always been depicted in the most favorable light, but the truth is they can greatly improve any business. With the right professionals behind the phone, cold calling agencies (otherwise known as telemarketing companies) can produce significant benefits for any company they assist.

Here are a few other ways a cold calling agency can improve your business.

Improve Your Brand

Telemarketing companies contact people whom already have interest in your product or service. They also professionally deliver information about your business. Combined, these skills are bound to improve your brand’s reputation no matter if the call ends in a sale or not.

Your Conversions Increase

Conversions for your product or sales immediately jump up when you begin using a cold calling agency. This is primarily because more people are aware your business exists, and also due to the persuasive skills of the agent on the phone. As conversions increase, so do profits.

Saves Businesses Money

Small businesses can end up spending thousands when they decide to handle their cold calling in house. Outsourcing provides significant benefits while saving big on costs. Forget about paying to train a new employee and providing them benefits. Outsourcing to cold calling agencies saves you a bundle in the long run.

Improved Customer Satisfaction

That’s right, cold calling can actually lead to happier customers. Contrary to the stereotype, when the right people are contacted the result can be improved customer satisfaction. People appreciate the time your company is spending to reach out to them and see what their concerns are. Learning about a service or product they didn’t know was available is exciting, and if it’s beneficial to them it’s all the more appreciated.

Telemarketing companies can give your company the added boost it needs. The result of hiring cold calling agencies is better branding, saved investment, and better customer satisfaction. If this sounds good to you, it might be time to consider hiring your own cold calling agency.

4 Rules all Telemarketers Should Follow

Telemarketing professionals have a difficult job, there’s no denying it. Telesales agents are bound by certain rules and must follow a strict guideline to be successful.

Like any professional, however, their job is to know the rules towards true success in their industry. Their success is your success, if you choose to use their services.

When you use telemarketers, you’re paying top dollar for a highly specialised service. Before you hire another agent, make sure they know these four rules and follow them.

Rule #1. Always Make the Customer Happy!

No matter the situation, customers and their needs should always be put first. Each time a telesales agent calls leads, they are representing your business. Their personal and business philosophy should be to make the customer happy. If they don’t adhere to this rule, then no amount of skill can save their work.

Rule #2. How to Make a Good First Impression

A great telemarketing professional should know how to make a good first impression within five to 30 seconds of the person picking up the phone. This tiny window of time is often all you’re given. Experienced telemarketers know how to maximize those first 30 seconds.

Rule #3. Know When to Move On

Sometimes people just aren’t interested, knowing when that time has arrived is half the battle of telemarketing. Skilled callers can decipher the time is up and graciously exit the conversation. Often, persistence wastes time and money. Hiring telesales agents who get this rule is critical to maximizing results.

Rule #4. Always Leave on Good Terms

If and when a customer genuinely isn’t interested in the product or service offered, a telemarketer should leave the conversation on excellent terms. It shouldn’t be obvious that you simply wanted to make the sale and get off the phone. Use your exit to restate why they’ll love your product to solidify your reason for calling and to create a connection. Even if you didn’t make a sale, that person could become a future customer. Treat them as such.

Understanding these basic concepts of telemarketing enables professionals to reach sales goals. One piece of advice: only hire telesales agents who understand and practice these rules. You’ll be glad you did.

3 Reasons Why You’re Better off Hiring a Telemarketing Agency

Hiring a telemarketing agency is a decision many companies toy with. What is undisputed is that cold-calling is a proven way for small businesses to improve lead generation and sales. UK telemarketing companies are quick to provide case study after case study showing how their work improved their customer’s business.

If you’re struggling to decide on outside help for your cold calling, here are three aspects to consider before you make your final decision.

Niche Focus

Moving employees from their current position to one where they are required to generate leads isn’t easy. It also isn’t what they were hired to do. Telemarketing agencies, on the other hand, focus solely on building leads and the best ways to do that.

When using a telemarketing agency, you are tapping into a resource that is rich with experience and understanding. Agents are fully aware of the importance of finding and securing leads, and they are guaranteed to produce real results.

Employees often find something else to do besides the task you give them. An agency has laser-like focus on delivering you results.

Specialised Skills

Even dedicated sales people are no match for agencies who have hundreds of talented and experienced telemarketers. The core skills required to secure leads and generate sales are far different from in-person sales.

A telemarketing agency will also improve data acquisition, segmentation, and even collateral development—all aspects your employees likely have no knowledge of.

Affordability

So many business owners mistakenly believe that hiring a telemarketing agency is expensive, or that the costs don’t justify the benefits. The reality is, UK telemarketing companies offer real benefits that you can’t get from hiring internally.

What you should look at is the cost per lead you’re spending and the opportunity. Telemarketing agencies are more efficient than individual salespeople. Additionally, the loss of opportunity adds up quickly when you choose to hire in house.

Before you make any decision, keep the whole picture in mind. The cost per lead you’ll spend, the opportunity offered by experienced cold callers, and the specialised skills you’ll gain access to. The conclusion you reach can affect your business for years to come, so choose carefully.

Secrets MOST Cold Calling Agencies Won’t Tell You

When it comes to hiring a cold calling agency, many are timid. Uncertainty often stems from the mysterious nature of cold calling companies.

As one of many cold calling companies in the UK, we know what most cold calling agencies are hiding from you. From how they make a limited schedule work to what they do to get leads to say yes, we’ve the secrets you’ve been dying to know about in today’s post.

Secret #1. One Call is NEVER Enough.

Most agents call leads up to seven times before they get a genuine response. Calling once or twice often just doesn’t cut it. That’s why you need a team of dedicated agents on your side. The more commitment there is to getting real results, the better ROI you’ll receive.

Secret #2. Quick Response is Critical.

When customers come calling you have to be ready. Experienced cold calling agencies understand the importance of timely and responsive customer service. When a customer has an inquiry the agent needs to be ready to supply an answer, and do so quickly.

Secret #3. Successful Sales Go Beyond the Pitch.

Qualified sales people use their personality and values to guide them on sales calls. Instead of pushing an agenda or certain pitch, they bring their personality to the table and give the person on the other end a reason to keep listening. Personality and genuine care go a long way towards making the sale.

Secret #4. Listening is Important

You cannot gather important information by talking. Cold calling companies know this. They train their agents to learn how to listen and what to listen for. The best companies provide ongoing training so agents know precisely what’s expected from their calls.

Secret #5. Canned Scripts go Nowhere

Trying to stick to a script when making calls is impossible. The ability to be flexible in your conversation is important to the success of your phone call. The best agent recognizes when it’s time to end the call or to switch their approach. Unfortunately, that ability often only comes after years of experience.

Stay on your game, and explore what a cold calling company in the UK can do for you by trying out our service. We’re more than happy to keep you in the know about industry secrets.

The Difference Between Professional Cold Callers and In-House Cold-Calling

Companies have it tough when it comes to hiring professional cold callers in the UK. Getting good service and results whilst maintaining a budget can be hassle. Some opt to use in-house cold calling services instead, but with what results? What’s the difference between outsourcing to telemarketing agencies and doing everything in house?

Trained for the Job

Most professional cold callers have years of experience in the industry. Translation: they know how to get results. In-house cold callers likely don’t have the training needed to be effective.

Backed by a Guarantee

At Ethicall, our cold callers in the UK are backed by a guarantee that promises real results. Qualified leads are our core job, and we guarantee our customers get high caliber results when they turn to us. An in-house cold calling UK team can’t make that promise.

Turn-Key Teams

Professionals are setup and ready to go. You never have to train staff, set up a CRM system or develop protocols. All you have to do is hire us and we’ll do the rest. When you recruit existing employees you’ll be financially responsible for setting up a system and everything that goes with that.

Plenty of Energy

When you hire Ethicall and our professional cold callers in the UK, you’re hiring a team that is full of energy and ready to bring in real results. Our team never tires out and consistently hits high calling quotas. Your in-house department might not be able to hit the numbers you target. Burnout is a common complaint among these departments. You never have to worry about that with us.

Making the Right Choice

Ultimately your decision to outsource or go in-house will define the results from your investment. You want to generate profitable leads and you want to do so quickly. Professionals already have a database to start from, and don’t make you wait to get real results.

Plus, who wants to add another task to their to-do list? Not you! Outsourcing is a great way to reduce your work load and to maximize your investment. Some of the biggest names in business have used outsourcing for their lead generation, and by doing so bring legitimacy to the practice. Make you decision based on facts and you’ll make the right decision for your business.

How Ethicall Telemarketing Can Improve Your Business

Telemarketing used to be a dirty word. One that brings up images of sleazy sales people contacting person after person reading from the same old script.

That’s not what professional cold callers in the UK do.

Today, telemarketing has become one of the easiest and respected ways to advertise your services. And the best part is, it works.

Now, most businesses don’t have the band-width to hire a team of cold callers to follow up on leads. That’s where telemarketing agencies can help. But how can hiring one benefit your business?

Improved ROI

Every company wants to improve their investment—that’s no secret. Going about that process looks different for each business, however.

Telemarketing could be the tool to catapult that growth. From lower level sales to the best numbers you’ve ever reached, professional cold callers can transform your business’ worth and growth. The best part is, telemarketing is extremely affordable.

The key to improving your return on investment lies with finding tools that take little investment to produce an enormous result. Telemarketing agencies represent that tool.

Immediate Results

Very few marketing efforts produce near immediate results. At Ethicall, we see it all the time. Companies have invested thousands in subpar marketing strategies only to achieve few results.

As soon as your customer picks up the phone they are your captive audience. A professional cold caller can navigate the conversation in your favor. Developing a connection and then getting them to act on that connection, is where the gold is at.

Our professional cold callers in the UK get to the heart of the message without being pushy. Immediate positive results are what you can expect from their work.

Builds Brand Awareness

Sometimes telemarketing doesn’t go anywhere right there and then. However, the simple act of picking up the phone builds brand awareness for your business. People are more familiar with what you offer, and if they don’t need it today they may need it tomorrow—when they do they’ll know who to call.

Direct Customer Feedback

Telemarketing can also provide instant customer feedback. If your campaign isn’t working customers will let you know in one form or another. Or if they absolutely love your product and can’t wait to share it with the world, you can use that testimonial to build your business.

If you’re thinking about using professional cold callers in the UK to help build your business, look no further than Ethicall. We’ll gladly help.

A Guide In Selecting the Right B2B Telemarketing Company

There are so many business-to-business telemarketing companies in the UK. Selecting the right company for your business becomes even more crucial when you have so many options. For starters, you have to make sure the business accurately represents your company. Professionalism and honesty are two critical qualities cold calling services should maintain. Essentially, the cold callers you use should strengthen your brand, not detract from it. There is a wide breath of criteria that should be adhered to before you decide on professional cold callers in London.

Start with gathering information about the telemarketing agency you’re considering. What is their reputation? Are they known to provide professional services? Size up the company with legal outlets such as national protection agencies that ensure the integrity of a given company.

Next, find out what specialties, if any, cold calling companies in London have. Seasoned telemarketing companies often have experience in telesales, data cleaning and surveys as well as traditional telemarketing. For a better ROI, consider the experience of the professional cold callers in the UK you choose.

Follow that up with figuring out what the company’s entire telemarketing platform and services include. Ask if they will spend time understanding your campaign and how it will be created. The right company will provide you with a systemized approach to your campaign, leading to greater success. Make sure you spend a good amount of time understanding their approach to guarantee you achieve the results you’re looking for.

Another aspect to consider is their technology and support. Are they readily available to answer any questions or concerns you may have? Who supplies support for their technical equipment? Can they track and review their telemarketers? Questions such as these are best answered before you decide on a company.

Finally, look for professional cold callers in London who lookout for your interests. Ensure they are capable of adjusting their strategy to fit your business’s needs, and are ready to resolve any issues that may arise.

Remember that you get what you pay for, and choosing cold calling services who understand your needs is a priceless option.