Outsourcing your cold calling is a big decision. Numerous factors come into play such as the qualifications of the company you are working with, the price, and the quality of the results. However, if you think outsourcing your cold calls is the right move for your business, consider a few tips to make the most of the process.
Tip 1. Determine How Payment Will Work
Some companies opt to pay their cold callers via sales commissions, but this can be tricky business. Attempting to pay a cold caller on commission is a hard sale to say the least, and committing to a full or part-time cold call employee can be costly with little results. Choosing to pay by the hour with specific agreed measurable targets is often the best option. It keeps your costs controlled and you can quickly ascertain if it is working for you, or not. Keep this in mind as you search for the right cold caller.
Tip 2. Look at Qualifications First
No matter how ‘affordable’ a cold caller might be, the proof of their worth is based on the sales they generate. Some cold calling companies offer reviews and mini-resumes to help you make an informed decision. Look at those companies first before hiring a random employee to do the work for you.
Tip 3. Look At the Long-Term
How long do you expect to need a cold caller for your business? Are you simply trying to generate buzz for an upcoming conference? Do you want to push this quarter over the top with a few ‘extra’ sales? The motivation behind hiring a cold caller will ultimately determine how long you need them for, which also contributes to the total cost.
The key to outsourcing cold calls is having a clear goal in mind and connecting with a company that understands how to be successful with their work. By doing so, you can achieve the greatest results.