Cold Calling Archives

How to Get Sales Fast Using Cold Calling Services

Cold calling works. That is if you do it correctly.

As cold callers in Manchester and London, we pride ourselves in offering cold calling services that get real results, fast.

To take you into our world of cold calling we’ve shared a few simple ways you can use cold calling services like ours to get the results you want.

Let’s get into it.

Maximise Your Data!

Data is so important, but what’s more important is what you do with.

Before you hand off your cold calling to cold callers in London take the time to understand your data.

What does it mean? How can it best serve your goal of turning over sales more quickly? Who at your company should you get in touch with about these numbers before taking action?

To strike up a positive interaction, your cold callers need to understand what your data means and how best to use it. The representatives for your company should understand how to set the tone for what you can do for them. This is especially important in B2B cold calling.

Grabbing data and analyzing how it fits together with the overall goals for your business is a powerful way to turn skeptics into believers.

Tell Us Your Goals

Once you’ve outlined your data, the next step is to tell us what your goals are for the phone call.

Obviously landing a sale or two is the primary goal, but what about the little goals along the way?

What is one piece of information you want prospects to take home with them?

Is your primary goal to get past the gatekeepers and make an impression on the C-Suite executives?

Each company’s goals may differ from the next, and securing the sale isn’t as easy as making a few phone calls.

Together Ethicall can work with your team to develop a clear path to success once your goals are clearly defined.

Plan Out the Questions We Should Ask

Questions are the bread and butter of cold calling services. The better your questions are, the easier it is to qualify prospects.

Questions help elicit real responses from participants, not generic yes or no answers. The right questions can cut through skepticism and help the cold caller determine whether or not they should continue the call.

Qualifying questions have been around for decades. How much is your annual income? Where do you invest? And so on are questions people are used to answering and likely have an auto-pilot response to.

The trick is to develop questions that solicit more than the everyday response.

It’s also important to organize questions in a logical sequence. Each answer should tell you more about the person you’re speaking with and push them towards giving you more information.

We use this strategy. Our team starts with general questions and works their way to more specific questions. This strategy has helped secure countless sales for our clients.

Isolate One Juicy Benefit of Your Product

Each prospect has a trigger you can hit if you know what they want. Buying desires aren’t cut and dry. That’s where data can play an important part in guiding your call.

The first phone call to a prospect aims to find out what key benefit that your product offers will resonate with them.

Qualifying prospects by asking them poignant questions assist with this process, but ultimately it takes a bit of patience and skill on the part of the cold caller.

Isolate the most tantalizing aspect of your product. Maybe you have a financial service that provides financial planning. What would make that desirable to your prospect? Do they have children and want to plan for retirement and higher education?

Figure out what makes them tick, what their greatest fear or desire is, and then use that in your follow up phone calls with them.

As cold callers in Manchester, we take this approach on each call because we fully understand the power of touching pain points.

Build Trust with Your Client

People don’t have to like you to buy from you, they just need to trust you and the product you offer. By building trust in your product and your company you stand a better chance of turning a cold call into a fast sale.

Ready to Get Started?

If you’re ready to start using cold calling services, we’d love to help. We have years of experience and use these and many other industry-leading techniques to get you quick sales. Contact us today to make us your cold callers in London.

Using Cold Calling Services for Lead Generation

Cold calling services provide an easier way for companies to generate leads. However, outsourcing your lead generation presents a challenge in choosing the right company. For professional results, you have to use a professional company.

While in house cold calling sales sound like a good idea on the surface, it can quickly turn into burn out given the massive amount of calls that are needed to make a difference. No amount of cold calling tips can assist an overwhelmed staff generate enough leads to sustain a company.

Obviously, outsourcing the work is the best strategy. However, you should consider a few things prior to using cold calling services for your company. Consider them down below.

Do you have a Clear Vision for your Ideal Lead?

Communicating your vision clearly is essential should you want the best possible results from your cold calling professionals. Outsourcing can be tricky if you aren’t clearly aligned with those taking on the tasks, so be sure and review your goals and define your ideal lead candidate prior to outsourcing the work.

How Easy is your Product or Service to Communicate?

In other words, can a cold caller easily understand what your company does and then translate that to their calls? When it comes to this line of work, it is imperative for your cold callers to understand their work, so be sure and review your business to see if it’s a good fit for outsourcing.

How does the Telesales Team fit within your Current Process?

Cold calling services need to align with what you already have going, if they don’t it could throw off your strategy. Fortunately, cold calling sales can also be extremely beneficial if you take the time to work with the team beforehand.

To use cold calling for lead generation, you have to prepare and understand the process just as much as your selected team does. With these cold calling tips, you can better position you for success and better leads down the line.

The Top 5 Reasons for Using External Cold Callers

Cold calling is one of the least liked tasks for salespeople and executives. However, it is also important in maintaining and generating business. Many businesses wonder if outsourcing cold calls is a good idea or if it makes financial sense to do so. To help you clear the air on what to do, we’ve listed 5 reasons you should consider using external cold callers for your business.

Reason #1. Precision

While using in-house staff to make cold calls sounds good on the surface, the reality is mistakes happen and precision isn’t always on point. An agency that specializes in cold calls has a far greater chance of staying on-point and completely accurate in their methodologies, saving you the aftermath of mistakes.

Reason #2. Consistency

External cold callers do not waiver under illnesses or vacation times. Instead, they remain consistent in the work that they do and are always available when you need them. This takes the pressure off you and your staff and ensures that calls are always being made.

Reason #3. Affordability

Unbelievably, outsourcing your cold calling can in fact be far more affordable than in-house work. Large companies may not have any issues with in housing their cold calls, but most businesses cannot afford the money-burning process of appointment and cold call services. Outsourcing saves both time and money.

Reason #4. Delivery-Time

The speed with which an outsourcing agency can complete calls and book appointments is paramount. Additionally, cold call companies do more than just set up appointments. They look for loopholes in your sales strategy and adjust your lead list for greater accuracy.

Reason #5. Flexibility

Cold calling agencies adjust to your needs at will, and work in accordance with your marketing team and strategy to develop a more effective cold calling salesforce.

Consider outsourcing your cold calling, and experience the results for yourself.

Thinking of Outsourcing your Cold Calling?

Outsourcing your cold calling is a big decision. Numerous factors come into play such as the qualifications of the company you are working with, the price, and the quality of the results. However, if you think outsourcing your cold calls is the right move for your business, consider a few tips to make the most of the process.

Tip 1. Determine How Payment Will Work

Some companies opt to pay their cold callers via sales commissions, but this can be tricky business. Attempting to pay a cold caller on commission is a hard sale to say the least, and committing to a full or part-time cold call employee can be costly with little results. Choosing to pay by the hour with specific agreed measurable targets is often the best option. It keeps your costs controlled and you can quickly ascertain if it is working for you, or not. Keep this in mind as you search for the right cold caller.

Tip 2. Look at Qualifications First

No matter how ‘affordable’ a cold caller might be, the proof of their worth is based on the sales they generate. Some cold calling companies offer reviews and mini-resumes to help you make an informed decision. Look at those companies first before hiring a random employee to do the work for you.

Tip 3. Look At the Long-Term

How long do you expect to need a cold caller for your business? Are you simply trying to generate buzz for an upcoming conference? Do you want to push this quarter over the top with a few ‘extra’ sales? The motivation behind hiring a cold caller will ultimately determine how long you need them for, which also contributes to the total cost.

The key to outsourcing cold calls is having a clear goal in mind and connecting with a company that understands how to be successful with their work. By doing so, you can achieve the greatest results.

The Art of Cold Calling – A Step by Step Guide

Cold calling is by and large one of the least favorite, yet incredibly important, tasks of any business in the sales industry. You can attain leads, increase your earnings, and expand your business through the process. However, engaging in cold calls is not just as easy as picking up the phone and dialing a series of random numbers. There is an art to it. One that many sales people and businesses overlook.

As is the case with any marketing plan, you have to have a goal and strategy laid out before you can make any progress. To give you a good foundation to build your cold calling plan off of, we’ve outlined a step-by-step guide for making the most out of this complicated process.

Step 1. Define your Target Audience

Accuracy is the key to making sales from cold calls. Whether you outsource sales or are planning to do the work yourself, identify your target audience first before you waste time calling individuals who simply have no interest in your product.

For example, if you were selling natural cleaning products you wouldn’t make large companies the focus of your cold calling. Instead, you would hone your prospect list towards residential areas and base your pitch off what entices those individuals most. Define your prospects and create a list that represents them before you begin making calls.

Step 2. Determine the Best Time for Calls

Obviously, if you can’t reach the client you are looking for during a certain time of day you would want to know what time that was. In cold calling, therefore, determining the proper time of day to make your call will ultimately affect the outcome of your hard work. Why spend hours trying to call a business or individual who is simply unavailable?

Patience and research are vital for determining the appropriate time to make a call. Blindly calling potential clients is the exact opposite of what you want to do. Investigate what your prospect’s daily schedule looks like, and then identify the right time to receive the best results from them.

Step 3. Come up with an Effective “Pitch”

Unsure what to say once your prospect picks up the phone? Well, here are a few pointers to keep in mind when constructing your pitch. These include:

– Compelling reasons why they should buy
– Identify who you are and why you are calling
– Outline a word-for-word script including all important points
– Create a set of replies to various responses you may receive

Your script does not necessarily need to be conveyed word-for-word once you contact your prospect, but if you are inexperienced with cold calls, you might just want to follow the script verbatim.

Alternatively, if you plan to give your script to an outsource sales team you will want to provide them with a few points to touch on in their pitch to ensure your message gets across effectively.

Step 4. Practice makes Perfect

Once you come up with an effective pitch that identifies your audience, the next step is to practice said script until you feel comfortable. This is particularly important for cold callers who are not experienced in the art of cold calling.

If you are handing your cold calls over to a company, make sure their agents are experienced at what they do and even request a sample of their skills before you sign up with them. This guarantees you are getting quality sales people for your company.

Step 5. Get Personal

What we mean by this is identifying a natural tone in your voice that is easily relatable and trustworthy. The way that you come across through the phone may be different from in person, so consider recording your pitch and playing it back to yourself to identify any weaknesses in your speech and adjust them accordingly.

Step 6. Give yourself a Time Limit and Goal

No plan will work without a goal, which is why you should set a target cold call number within a set amount of time.

For example, shoot for 50 calls in just 150 minutes. This eliminates the time you waste on calls that are not going anywhere and helps you hone your skills.

If you outsource sales, set a goal for your team and follow up to ensure they are meeting it. This guarantees your investment is well spent and that you will achieve the results you want.

Step 7. Don’t be Afraid to take Breaks

Unless you are on a serious sales roll, give yourself permission to take breaks from the process. The last thing you want is to come across as pushy or irritated because you haven’t taken a break in 3 hours.

You would be amazed at how much good a 15-minute break can do, so don’t hesitate when the opportunity arises.