Telemarketing professionals have a difficult job, there’s no denying it. Telesales agents are bound by certain rules and must follow a strict guideline to be successful.
Like any professional, however, their job is to know the rules towards true success in their industry. Their success is your success, if you choose to use their services.
When you use telemarketers, you’re paying top dollar for a highly specialised service. Before you hire another agent, make sure they know these four rules and follow them.
Rule #1. Always Make the Customer Happy!
No matter the situation, customers and their needs should always be put first. Each time a telesales agent calls leads, they are representing your business. Their personal and business philosophy should be to make the customer happy. If they don’t adhere to this rule, then no amount of skill can save their work.
Rule #2. How to Make a Good First Impression
A great telemarketing professional should know how to make a good first impression within five to 30 seconds of the person picking up the phone. This tiny window of time is often all you’re given. Experienced telemarketers know how to maximize those first 30 seconds.
Rule #3. Know When to Move On
Sometimes people just aren’t interested, knowing when that time has arrived is half the battle of telemarketing. Skilled callers can decipher the time is up and graciously exit the conversation. Often, persistence wastes time and money. Hiring telesales agents who get this rule is critical to maximizing results.
Rule #4. Always Leave on Good Terms
If and when a customer genuinely isn’t interested in the product or service offered, a telemarketer should leave the conversation on excellent terms. It shouldn’t be obvious that you simply wanted to make the sale and get off the phone. Use your exit to restate why they’ll love your product to solidify your reason for calling and to create a connection. Even if you didn’t make a sale, that person could become a future customer. Treat them as such.
Understanding these basic concepts of telemarketing enables professionals to reach sales goals. One piece of advice: only hire telesales agents who understand and practice these rules. You’ll be glad you did.