Category: telemarketing agencies

Why your First Impression in Telemarketing is Important

Only 15% of people who are prospects are satisfied with their experience over the phone. What does that mean for telemarketing and professional cold callers in the UK? It means there is plenty of room for growth.

The first impression you leave with your prospects can make or break their opinion of your business. And most people only make a purchase after 12 months of hearing from your company for the first time. That means that the first time you connect with them, whether from UK telemarketing companies you use or from your team directly, you have to be on point with your messaging.

Your job is to make that first call more enjoyable for your prospect. Aside from natural charm and good conversational skills, you can make a good first impression on your prospects with a few simple tried and true practices that all good cold-calling companies in the UK use to build a good connection.

Let’s discuss a few of these skills and how you can begin to implement them.

 

Start on the Right Foot

Every time you connect with a prospect for the first time they develop an opinion about your business. Whether or not they buy from you will likely be determined within that first phone call. It’s obviously crucial that you capture their attention and interest within that first 30 seconds or so.

What to Avoid

  • Being pushy—No one likes to talk to a pushy salesperson. Stay calm and relaxed throughout the call to give off the impression you want their business, but not too much.
  • Lie or bend facts—Eventually, you’re disingenuousness will catch up with you. Don’t get caught in a lie because you wanted to make a sale.
  • Be rude—this one should go without saying, but even being rude to the gatekeeper could cost you a prospect. Kindness and a friendly approach to everyone will get you far.

What To Do

  • Be polite—Always be polite no matter who is on the other side of the call. It can get you the results you want.
  • Get informed before you call—Successful telemarketing companies in the UK know that their success lies much in their ability to understand the market they’re working. Get informed before you make your call if you want to make a great first impression.
  • Be personable, but not too much—Ask questions about how the person is and listen with genuine interest. People can tell when you’re being genuine, so plan accordingly.

 

Body Language Is Out—Here’s What You Can Do

Body language often dictates our communication and interactions with people. Unfortunately, when we are on the phone we cannot use body language in our favor. However, there are some things you can do verbally to make up for the difference.

Experienced and skillful telemarketers know how to use the telephone to their advantage and how to convey their message to their prospect on the other end of the call. Their goal is to create a dialogue that leaves a great impression. One that makes the prospect feel comfortable opening up and making an emotional connection.

Interestingly, it still does matter how telemarketers use their body during their phone calls. For example, standing up straight and using power poses before making a phone call helps them appear more confident and in control of the conversation. This translates well, even over telephone communication. By using the body correctly, they can make their voice sound more approachable.

 

Focus on the Person, not the Business

This is particularly true if you are advertising to a business. Professional cold callers in the UK now that scripted phone calls are far from the best strategy. They can put people off and sound very robotic.

Instead of using a generic sales pitch, be sure to use a comfortable, relaxed and conversational approach. The person you’re speaking to is far more likely to remember you if you take that approach instead of a cut and paste sales script they hear 10 times a day.

Remember that the people you’re talking to are individuals, not businesses. They have busy lives, are often stressed and under pressure, and simply don’t have time for useless conversations.

Make a good first impression by focusing your attention on the person you’re talking to in the present and don’t use a script to make the connection.

 

How We Can Help

At Ethicall, we are among the top cold-calling companies in the UK and know how to carefully provide an excellent first impression for your company. If you want to turn prospects into leads, then contact our team today. We’re happy to get you the desired outcome.

 

 

 

Clever Ways Telemarketing Can Maximise Your B2B Sales Funnel

Did you know that an effective conversation with a telemarketing agency can increase engagement in your business by 800%?

What could your company do with 800% more engagement? A whole lot, we would bet.

You might be thinking that telemarketing is an outdated technique, that it doesn’t work for B2B sales, or maybe you simply don’t know how to use it effectively.

Well, we want to change the way you perceive telemarketing agencies, not just because we’re telemarketers, but because we genuinely know it to be an excellent way to increase engagement and nurture leads.

Let’s jump right into it.

Consider these clever ways that using B2B telemarketing can maximise your sales funnel.

 

Adds Value & Improves Visibility

 

The best part of telemarketing is that it works well with any part of your pipeline. It can also help fulfill countless objectives.

Whether you want to warm up prospects with cold calls, need to handle compliance calls, or want to vamp up your project, it’s one of the best resources.

Experts agree telemarketing can be used for list building (starting out the sales funnel), garnering email opt-ins, converting leadings, setting appointments, and even helps with market research. Once you’ve made the sale, telemarketing can also be used for customer satisfaction follow-ups.

Adding value every step of the way is the goal of any good sales funnel, and offsetting costs by handing that task to qualified and talented telemarketing agents improves value and visibility.

It Works For Your Business

 

Telemarketing AgencySome sales tactics are ridged, but telemarketing isn’t. It provides complete flexibility for your sales funnel.

For example, if you’re launching a new product that you need to generate interest in quickly, a telemarketing campaign can be highly effective in reaching your contacts. Other marketing strategies are vague, at best, in turning up tangible results.

Another advantage is that you can easily turn your campaign off if you’re no longer interested in investing it. Once you need it again to revamp marketing efforts all you have to do is contact the telemarketing agency that you used previously.

You can also simply slow down output if you need to get your budget back under control but don’t want leads to go stale. It’s the perfect solution for an effective B2B sales funnel.

 

Uses Psychology

 

Human interaction is fundamental to our species. We’ve embraced technology, for what it’s worth, but that doesn’t eliminate the fact that we respond better to brands whom we feel a personal connection with.

Expert content marketer and blogger Neil Patel notes that b2b marketers use 13 different content marketing tactics to reach audiences, however, the results don’t always generate a good ROI.

Telemarketing allows you to connect personally with your audience via a real human being representing your company. Telemarketers are highly trained and know how to create a connection that goes beyond the surface with your audience.

Using that psychology, as it were, they penetrate more deeply and serve as an excellent resource for any B2B marketing sales funnel.

Even if the prospect answers ‘no’ on the first call, the second marketer may have a better conversation or at the very least can build a relationship that eventually leads to a sale.

 

Tracks Results

 

Sounds boring, sure, but telemarketing allows you to easily track the results you’re getting and what isn’t successful.

Why is this so ‘clever’? Because it’s rare for many companies to have a full picture perspective of what their audience thinks about their product or services.

For B2B marketers it is even more important to get inside your audience’s head. It could be the difference between beating out the competition and succumbing to their prowess.

Additionally, some 20% of sales data is outdated, and telemarketing is one of the best ways to define whether your data is accurate. If it’s not, it could be costing you big time.

Using telemarketing agencies to clean house on your data could serve your sales funnel from start to finish.

 

Helps You Close the Sale

 

Perhaps one of the more obvious ways telemarketers are beneficial in your sales funnel is the fact it helps you close the sale.

Persuasive telemarketing agents can be extremely effective, and if they see an opportunity to nurse your leads to complete closure they really are priceless.

As a secondary benefit, they also help build a referral basis if the person they’re speaking to isn’t interested. They do this by getting on the phone with someone who will be. That is an invaluable skill that any B2B sales funnel could use.

Need help with your B2B sales funnel? Then we’d love to help. Our agents are trained to help you nurture leads, build your list, and close the sale on the first call. Contact us today to learn more about how we’re just the partner you’re looking for.

 

 

 

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4 Little Known Benefits to Using Telemarketing Companies

Telemarketing companies haven’t always been depicted in the most favorable light, but the truth is they can greatly improve any business. With the right professionals behind the phone, cold calling agencies (otherwise known as telemarketing companies) can produce significant benefits for any company they assist.

Here are a few other ways a cold calling agency can improve your business.

  1. Improve Your Brand

Telemarketing companies contact people whom already have interest in your product or service. They also professionally deliver information about your business. Combined, these skills are bound to improve your brand’s reputation no matter if the call ends in a sale or not.

  1. Your Conversions Increase

Conversions for your product or sales immediately jump up when you begin using a cold calling agency. This is primarily because more people are aware your business exists, and also due to the persuasive skills of the agent on the phone. As conversions increase, so do profits.

  1. Saves Businesses Money

Small businesses can end up spending thousands when they decide to handle their cold calling in house. Outsourcing provides significant benefits while saving big on costs. Forget about paying to train a new employee and providing them benefits. Outsourcing to cold calling agencies saves you a bundle in the long run.

  1. Improved Customer Satisfaction

That’s right, cold calling can actually lead to happier customers. Contrary to the stereotype, when the right people are contacted the result can be improved customer satisfaction. People appreciate the time your company is spending to reach out to them and see what their concerns are. Learning about a service or product they didn’t know was available is exciting, and if it’s beneficial to them it’s all the more appreciated.

Telemarketing companies can give your company the added boost it needs. The result of hiring cold calling agencies is better branding, saved investment, and better customer satisfaction. If this sounds good to you, it might be time to consider hiring your own cold calling agency.

4 Rules all Telemarketers Should Follow

Telemarketing professionals have a difficult job, there’s no denying it. Telesales agents are bound by certain rules and must follow a strict guideline to be successful.

Like any professional, however, their job is to know the rules towards true success in their industry. Their success is your success, if you choose to use their services.

When you use telemarketers, you’re paying top dollar for a highly specialised service. Before you hire another agent, make sure they know these four rules and follow them.

Rule #1. Always Make the Customer Happy!

No matter the situation, customers and their needs should always be put first. Each time a telesales agent calls leads, they are representing your business. Their personal and business philosophy should be to make the customer happy. If they don’t adhere to this rule, then no amount of skill can save their work.

Rule #2. How to Make a Good First Impression

A great telemarketing professional should know how to make a good first impression within five to 30 seconds of the person picking up the phone. This tiny window of time is often all you’re given. Experienced telemarketers know how to maximize those first 30 seconds.

Rule #3. Know When to Move On

Sometimes people just aren’t interested, knowing when that time has arrived is half the battle of telemarketing. Skilled callers can decipher the time is up and graciously exit the conversation. Often, persistence wastes time and money. Hiring telesales agents who get this rule is critical to maximizing results.

Rule #4. Always Leave on Good Terms

If and when a customer genuinely isn’t interested in the product or service offered, a telemarketer should leave the conversation on excellent terms. It shouldn’t be obvious that you simply wanted to make the sale and get off the phone. Use your exit to restate why they’ll love your product to solidify your reason for calling and to create a connection. Even if you didn’t make a sale, that person could become a future customer. Treat them as such.

Understanding these basic concepts of telemarketing enables professionals to reach sales goals. One piece of advice: only hire telesales agents who understand and practice these rules. You’ll be glad you did.

3 Reasons Why You’re Better off Hiring a Telemarketing Agency

Hiring a telemarketing agency is a decision many companies toy with. What is undisputed is that cold-calling is a proven way for small businesses to improve lead generation and sales.  UK telemarketing companies are quick to provide case study after case study showing how their work improved their customer’s business.

If you’re struggling to decide on outside help for your cold calling, here are three aspects to consider before you make your final decision.

  1. Niche Focus

Moving employees from their current position to one where they are required to generate leads isn’t easy. It also isn’t what they were hired to do. Telemarketing agencies, on the other hand, focus solely on building leads and the best ways to do that.

When using a telemarketing agency, you are tapping into a resource that is rich with experience and understanding. Agents are fully aware of the importance of finding and securing leads, and they are guaranteed to produce real results.

Employees often find something else to do besides the task you give them. An agency has laser-like focus on delivering you results.

  1. Specialised Skills

Even dedicated sales people are no match for agencies who have hundreds of talented and experienced telemarketers. The core skills required to secure leads and generate sales are far different from in-person sales.

A telemarketing agency will also improve data acquisition, segmentation, and even collateral development—all aspects your employees likely have no knowledge of.

  1. Affordability

So many business owners mistakenly believe that hiring a telemarketing agency is expensive, or that the costs don’t justify the benefits. The reality is, UK telemarketing companies offer real benefits that you can’t get from hiring internally.

What you should look at is the cost per lead you’re spending and the opportunity. Telemarketing agencies are more efficient than individual salespeople. Additionally, the loss of opportunity adds up quickly when you choose to hire in house.

Before you make any decision, keep the whole picture in mind. The cost per lead you’ll spend, the opportunity offered by experienced cold callers, and the specialised skills you’ll gain access to. The conclusion you reach can affect your business for years to come, so choose carefully.

Why Telemarketing Companies Are So Useful

Despite the negative connotation that often parallels telemarketing, when done properly, a telemarketer can have a profound effect on your business.

Telemarketing companies come in all shapes and sizes, and some with less than stellar training procedures. However, if you can find and use telemarketing agencies who fully understand how to connect with your customer base, you stand a good chance to attract thousands of new customers to your business.

Why They’re Useful

Aside from the obvious task of tracking down customers, UK telemarketing companies can also be helpful in gathering useful data. To keep your business growing in the right direction, you have to expand your knowledge base. Telemarketers can help you do this.

A simple phone call to a client can reveal their spending habits, their preferred products, what their budget looks like and much more. The goal of your telemarketing team should be to isolate this data and report back to you in a way that makes sense.

Reconnecting with previous customers is another way telemarketing can help your business. You would be amazed by the amount of people who love a product or business, but wander off because you’re not right in front of them. Remember, people prefer convenience over any other benefit.

Customer service also is another side-effect of telemarketing. Properly trained staff can connect with your customers and answer any questions they may have about your business. This prevents miscommunication and improves your brand awareness.

Cold callers in Manchester can improve your business in a plethora of ways. Whether you use them to chase down clients who refuse to pay their bills on time, or use them to generate more interest in your products and services, every business can use telemarketing companies to improve their bottom line.