Telemarketing Archives

Telemarketing—An Underrated Lead Generation Tool

Companies are still missing the marketing bullseye. Underused tools and techniques like telemarketing can be the catalyst for new businesses, but many of them are sadly unaware of how powerful they can be for sales lead generation.

At Ethicall, we proudly offer lead generation for UK based businesses through telemarketing. And despite what some may claim, telemarketing is not dead. In fact, it is very well alive. Our lead generation services empower your brand to maximise the tools you already use.

You don’t want to be missing out on tools and techniques that could put your brand at the forefront in your industry. And one of the most underrated of them all is telemarketing, despite being called the two of three most effective lead generation tools by executive agents around the world.

So what does this mean for your business? It means your company could be losing out on millions of dollars by using poor lead generation techniques. But the question is, can telemarketing really be beneficial for your company? The answer might surprise you…

Why Does Your Company Need Telemarketing for Lead Generation?

There are a few reasons why your company needs telemarketing for sales lead generation.

To Qualify Your Prospects

Does your team have trouble marketing products and services because you don’t have qualified prospects? That’s not uncommon, and it’s also something that telemarketing can easily resolve.

Telemarketing gets right to your leads to determine if they are worth the investment of your sales team. After all, even the best salespeople can’t make a goal if they don’t have the right list to work with. Our led generation team gives them a better list to work with.

We offer sales lead generation services that examine your list and cut out folks who really aren’t good prospects. The result is qualified prospects you can sell to.

To Nurture Prospects

And second to qualifying prospects is to nurture them. A study by the research firm CSO Insights showed that when sales and marketing efforts are combined for lead generating, businesses enjoy better conversion rates, at least according to 89% of business selected for the research.

Telemarketing is a great addition to any lead nurturing strategy. By outsource this bit and adding your own staff to the process, you can engage your customers on an entirely new level.

To Build a Rapport With Your Customers

The best part is as you nurture your leads you are also building a greater rapport with them. When customer know that you care about them, they’re more apt to buy from you when your products circle back around again.

Building a good relationship with your customers is just a good business strategy. And something as simple as outsourcing phone calls to a qualified telemarketing company can be all that’s needed to build that connection. You can personalise your approach, even though it’s outsourced, and build a better streamline of communication that tears down the objections your customers may have.

To Filter Out Illusory Prospects

No company wants to spend thousands of their hard-earned money investing in prospects that simply aren’t interested. And even prospects who have shown an initial interest in your business can actually be a bad fit for what you offer.

Our job as lead generation UK based business is to filter out those prospects so you can touch those who are firmly interested in what you have to offer.

To Measure the Success of Your Campaign

Another important benefit of using a telemarketing business for lead generation is it is far easier to measure results.

Successful B2B marketing and lead generation is based on tracking and learning where you are in your performance. The goal of this process is to figure out where you’re making progress and where you could improve.

Puts Your Brand in Front of Your Audience Over and Over

Telemarketing also serves as a quality lead generation tool as it continually puts your business in front of your audience. The more frequently people see your brand, the more likely they are to buy your product or service. Keep your customers engaged and you’ll see better long-term results.

Telemarketing Still Works & Will in 2018 Too

Nurturing your leads, connecting with them, and keeping them up to date with your business, is the best way to improve your lead generation process and all of this can be done by a telemarketing company. And if you’re interested in a better lead generation in the UK, contact our team today, we’re happy to help.

Clever Ways Telemarketing Can Maximise Your B2B Sales Funnel

Did you know that an effective conversation with a telemarketing agency can increase engagement in your business by 800%?

What could your company do with 800% more engagement? A whole lot, we would bet.

You might be thinking that telemarketing is an outdated technique, that it doesn’t work for B2B sales, or maybe you simply don’t know how to use it effectively.

Well, we want to change the way you perceive telemarketing agencies, not just because we’re telemarketers, but because we genuinely know it to be an excellent way to increase engagement and nurture leads.

Let’s jump right into it.

Consider these clever ways that using B2B telemarketing can maximise your sales funnel.

Adds Value & Improves Visibility

The best part of telemarketing is that it works well with any part of your pipeline. It can also help fulfill countless objectives.

Whether you want to warm up prospects with cold calls, need to handle compliance calls, or want to vamp up your project, it’s one of the best resources.

Experts agree telemarketing can be used for list building (starting out the sales funnel), garnering email opt-ins, converting leadings, setting appointments, and even helps with market research. Once you’ve made the sale, telemarketing can also be used for customer satisfaction follow-ups.

Adding value every step of the way is the goal of any good sales funnel, and offsetting costs by handing that task to qualified and talented telemarketing agents improves value and visibility.

**It Works For Your Business**

Some sales tactics are ridged, but telemarketing isn’t. It provides complete flexibility for your sales funnel.

For example, if you’re launching a new product that you need to generate interest in quickly, a telemarketing campaign can be highly effective in reaching your contacts. Other marketing strategies are vague, at best, in turning up tangible results.

Another advantage is that you can easily turn your campaign off if you’re no longer interested in investing it. Once you need it again to revamp marketing efforts all you have to do is contact the telemarketing agency that you used previously.

You can also simply slow down output if you need to get your budget back under control but don’t want leads to go stale. It’s the perfect solution for an effective B2B sales funnel.

Uses Psychology

Human interaction is fundamental to our species. We’ve embraced technology, for what it’s worth, but that doesn’t eliminate the fact that we respond better to brands whom we feel a personal connection with.

Expert content marketer and blogger Neil Patel notes that b2b marketers use 13 different content marketing tactics to reach audiences, however, the results don’t always generate a good ROI.

Telemarketing allows you to connect personally with your audience via a real human being representing your company. Telemarketers are highly trained and know how to create a connection that goes beyond the surface with your audience.

Using that psychology, as it were, they penetrate more deeply and serve as an excellent resource for any B2B marketing sales funnel.

Even if the prospect answers ‘no’ on the first call, the second marketer may have a better conversation or at the very least can build a relationship that eventually leads to a sale.

Tracks Results

Sounds boring, sure, but telemarketing allows you to easily track the results you’re getting and what isn’t successful.

Why is this so ‘clever’? Because it’s rare for many companies to have a full picture perspective of what their audience thinks about their product or services.

For B2B marketers it is even more important to get inside your audience’s head. It could be the difference between beating out the competition and succumbing to their prowess.

Additionally, some 20% of sales data is outdated, and telemarketing is one of the best ways to define whether your data is accurate. If it’s not, it could be costing you big time.

Using telemarketing agencies to clean house on your data could serve your sales funnel from start to finish.

Helps You Close the Sale

Perhaps one of the more obvious ways telemarketers are beneficial in your sales funnel is the fact it helps you close the sale.

Persuasive telemarketing agents can be extremely effective, and if they see an opportunity to nurse your leads to complete closure they really are priceless.

As a secondary benefit, they also help build a referral basis if the person they’re speaking to isn’t interested. They do this by getting on the phone with someone who will be. That is an invaluable skill that any B2B sales funnel could use.

Need help with your B2B sales funnel? Then we’d love to help. Our agents are trained to help you nurture leads, build your list, and close the sale on the first call. Contact us today to learn more about how we’re just the partner you’re looking for.

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How Telemarketing Can Be a Powerful Tool for Building Brand Awareness

A B2C business sells insurance.

They have a handful of employees who use social media and blogging to get the word out about their business.

But they’ve run into a hiccup. People just don’t know who they are.

They can’t seem to connect with qualified leads.

They don’t know what to do.

Sound familiar?

Building brand awareness is far from easy. It requires patience, dedication, and an understanding of what works, and what doesn’t.

Your small business has to go where customers are if you want them to know about your business.

What is one thing nearly all of us have glued to our person? Our cell phone.

So, if you want to make a big splash with your customers, you have to use this tool to your advantage.

Professional cold callers in London provide the boost you need to get right in front of your customers, and here’s how they do it…

Gets You In Front of Your Audience

On about 70-95% of calls, telemarketers reach voicemail, but that doesn’t mean automatic failure. Every time you call someone in your audience you’re building brand awareness. Even if your call goes to voicemail your customers still learn about your business.

While you may not be directly interacting with your customers, and while many do delete any message when they don’t recognize the source, a small percentage listen all the way through. At the very least this means they hear your brand name and may remember who you are in the next communication.

Businesses without a significant presence in the market can use telemarketing professionals to spread awareness about what their company does, right where customers are. Remember the Marketing Rule of 7. Customers must see or hear from you at least 7 times before they take action (call or buy your product). Businesses in London can also hire a telemarketing agency in London to help maximise each interaction through professional sales communications.

Gives You an Opportunity to respond to Inquiries

Often, business communication only goes one way—from the business to the customer. But expectations are changing.

Social media has changed customer expectations, and more people than ever before expect to communicate directly with professional representatives.

Recent trends prove customers want the opportunity to provide you with feedback along with having direct communication. Telemarketing professionals can link your business with customers, effectively giving them what they’re looking for.

It’s also important for those professionals to understand your business and know how to properly answer customer inquiries. Training is paramount, as is working with a team who can effectively communicate complex subjects.

If done correctly, telemarketing can serve as a platform for two-way communication between brands and customers thus building trust with leads.

Bridges the Gap Between Your Brand and Audience

Instead of guessing what your business does, telemarketing enables you to tell people exactly what you’re about, so they don’t learn about you through your competitors. Jumping ahead of negative competitor characterisations is critical, particularly for new businesses.

Professional cold callers in London take this burden off your plate. Instead of worrying about beating out the competition, you should be focusing on marketing strategies and refining your product or service. Cold callers give you peace of mind while providing a clear picture of who you are in the minds of your audience.

Builds Credibility

You can push all the advertising campaigns you want, but if people feel like you’re a fly-by-night business, you’ll never get off the ground.

Telemarketing is a more personalised way of connecting with your audience. It builds credibility by starting a conversation about your brand, one they wouldn’t normally have. It’s equally important to have a script that helps build credibility with customers.

Helps Control Messaging

Most marketing activities advertise instead of communicating what your brand stands for. That can be confusing.

A telemarketing agency can help mold your messaging in your favor, instead of allowing your audience to draw their own conclusions.

Having control over brand awareness is equally important. Directly engaging your customers or prospects gives you the power to control your brand’s image.

When you’re ready to take control over your branding, contact our telemarketing agency in London. We have a team of professional cold callers in London who are ready to build your brand in all the right ways. Contact us today to learn how telemarketing professionals can play a major role in generating sales for your business.

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