Telemarketing

How Telemarketing Can Be a Powerful Tool for Building Brand Awareness

A B2C business sells insurance.

They have a handful of employees who use social media and blogging to get the word out about their business.

But they’ve run into a hiccup. People just don’t know who they are.

They can’t seem to connect with qualified leads.

They don’t know what to do.

Sound familiar?

Building brand awareness is far from easy. It requires patience, dedication, and an understanding of what works, and what doesn’t.

Your small business has to go where customers are if you want them to know about your business.

What is one thing nearly all of us have glued to our person? Our cell phone.

So, if you want to make a big splash with your customers, you have to use this tool to your advantage.

Professional cold callers in London provide the boost you need to get right in front of your customers, and here’s how they do it…

 

Gets You In Front of Your Audience

 

On about 70-95% of calls, telemarketers reach voicemail, but that doesn’t mean automatic failure. Every time you call someone in your audience you’re building brand awareness. Even if your call goes to voicemail your customers still learn about your business.

, Professional Cold Callers in LondonWhile you may not be directly interacting with your customers, and while many do delete any message when they don’t recognize the source, a small percentage listen all the way through. At the very least this means they hear your brand name and may remember who you are in the next communication.

Businesses without a significant presence in the market can use telemarketing professionals to spread awareness about what their company does, right where customers are. Remember the Marketing Rule of 7. Customers must see or hear from you at least 7 times before they take action (call or buy your product). Businesses in London can also hire a telemarketing agency in London to help maximise each interaction through professional sales communications.

 

Gives You an Opportunity to respond to Inquiries

 

Often, business communication only goes one way—from the business to the customer. But expectations are changing.

Telemarketing ProfessionalsSocial media has changed customer expectations, and more people than ever before expect to communicate directly with professional representatives.

Recent trends prove customers want the opportunity to provide you with feedback along with having direct communication. Telemarketing professionals can link your business with customers, effectively giving them what they’re looking for.

It’s also important for those professionals to understand your business and know how to properly answer customer inquiries. Training is paramount, as is working with a team who can effectively communicate complex subjects.

If done correctly, telemarketing can serve as a platform for two-way communication between brands and customers thus building trust with leads.

 

Bridges the Gap Between Your Brand and Audience

 

Instead of guessing what your business does, telemarketing enables you to tell people exactly what you’re about, so they don’t learn about you through your competitors. Jumping ahead of negative competitor characterisations is critical, particularly for new businesses.

Professional cold callers in London take this burden off your plate. Instead of worrying about beating out the competition, you should be focusing on marketing strategies and refining your product or service. Cold callers give you peace of mind while providing a clear picture of who you are in the minds of your audience.

 

Builds Credibility

 

You can push all the advertising campaigns you want, but if people feel like you’re a fly-by-night business, you’ll never get off the ground.

Telemarketing is a more personalised way of connecting with your audience. It builds credibility by starting a conversation about your brand, one they wouldn’t normally have. It’s equally important to have a script that helps build credibility with customers.

 

Helps Control Messaging

 

Most marketing activities advertise instead of communicating what your brand stands for. That can be confusing.

Telemarketing Agency LondonA telemarketing agency can help mold your messaging in your favor, instead of allowing your audience to draw their own conclusions.

Having control over brand awareness is equally important. Directly engaging your customers or prospects gives you the power to control your brand’s image.

When you’re ready to take control over your branding, contact our telemarketing agency in London. We have a team of professional cold callers in London who are ready to build your brand in all the right ways. Contact us today to learn how telemarketing professionals can play a major role in generating sales for your business.

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