Did you know that an effective conversation with a telemarketing agency can increase engagement in your business by 800%?
What could your company do with 800% more engagement? A whole lot, we would bet.
You might be thinking that telemarketing is an outdated technique, that it doesn’t work for B2B sales, or maybe you simply don’t know how to use it effectively.
Well, we want to change the way you perceive telemarketing agencies, not just because we’re telemarketers, but because we genuinely know it to be an excellent way to increase engagement and nurture leads.
Let’s jump right into it.
Consider these clever ways that using B2B telemarketing can maximise your sales funnel.
Adds Value & Improves Visibility
The best part of telemarketing is that it works well with any part of your pipeline. It can also help fulfill countless objectives.
Whether you want to warm up prospects with cold calls, need to handle compliance calls, or want to vamp up your project, it’s one of the best resources.
Experts agree telemarketing can be used for list building (starting out the sales funnel), garnering email opt-ins, converting leadings, setting appointments, and even helps with market research. Once you’ve made the sale, telemarketing can also be used for customer satisfaction follow-ups.
Adding value every step of the way is the goal of any good sales funnel, and offsetting costs by handing that task to qualified and talented telemarketing agents improves value and visibility.
It Works For Your Business
Some sales tactics are ridged, but telemarketing isn’t. It provides complete flexibility for your sales funnel.
For example, if you’re launching a new product that you need to generate interest in quickly, a telemarketing campaign can be highly effective in reaching your contacts. Other marketing strategies are vague, at best, in turning up tangible results.
Another advantage is that you can easily turn your campaign off if you’re no longer interested in investing it. Once you need it again to revamp marketing efforts all you have to do is contact the telemarketing agency that you used previously.
You can also simply slow down output if you need to get your budget back under control but don’t want leads to go stale. It’s the perfect solution for an effective B2B sales funnel.
Human interaction is fundamental to our species. We’ve embraced technology, for what it’s worth, but that doesn’t eliminate the fact that we respond better to brands whom we feel a personal connection with.
Expert content marketer and blogger Neil Patel notes that b2b marketers use 13 different content marketing tactics to reach audiences, however, the results don’t always generate a good ROI.
Telemarketing allows you to connect personally with your audience via a real human being representing your company. Telemarketers are highly trained and know how to create a connection that goes beyond the surface with your audience.
Using that psychology, as it were, they penetrate more deeply and serve as an excellent resource for any B2B marketing sales funnel.
Even if the prospect answers ‘no’ on the first call, the second marketer may have a better conversation or at the very least can build a relationship that eventually leads to a sale.
Sounds boring, sure, but telemarketing allows you to easily track the results you’re getting and what isn’t successful.
Why is this so ‘clever’? Because it’s rare for many companies to have a full picture perspective of what their audience thinks about their product or services.
For B2B marketers it is even more important to get inside your audience’s head. It could be the difference between beating out the competition and succumbing to their prowess.
Additionally, some 20% of sales data is outdated, and telemarketing is one of the best ways to define whether your data is accurate. If it’s not, it could be costing you big time.
Using telemarketing agencies to clean house on your data could serve your sales funnel from start to finish.
Helps You Close the Sale
Perhaps one of the more obvious ways telemarketers are beneficial in your sales funnel is the fact it helps you close the sale.
Persuasive telemarketing agents can be extremely effective, and if they see an opportunity to nurse your leads to complete closure they really are priceless.
As a secondary benefit, they also help build a referral basis if the person they’re speaking to isn’t interested. They do this by getting on the phone with someone who will be. That is an invaluable skill that any B2B sales funnel could use.
Need help with your B2B sales funnel? Then we’d love to help. Our agents are trained to help you nurture leads, build your list, and close the sale on the first call. Contact us today to learn more about how we’re just the partner you’re looking for.